Radix Dandelions update - 10 innovative marketing ideas selected


The Dandelions Program is an initiative by RDX Works to give funding to unusual ideas that might help promote Radix DLT. Each seed can get up to $10k in XRD, more info can be found here.

10 ideas have been selected, 3 of those are created by our awesome Radix Community Council.
Scroll at the end of the topic to read more about the 10 ideas.

I was personally hoping for more unusual, radically different and out of the box ideas, but I still feel like this initiative is a step in the right direction, with RDX Works listening and giving more power to the community.
Marketing is a tough topic to discuss: it’s easy to criticize the team’s approach, but it’s much harder to suggest what to improve or to give innovative ideas.

Some ideas might fail, some might have a big impact. Through the Dandelion Marketing Retrospective process™, each applicant will share what he/she has learnt and what could be improved, to help future applicants.

If you have an idea, it’s never too late to try and apply for funding!

Do you feel like the Dandelions Program is going in the right direction?

  • Yes, it’s a good way to get Radix known
  • No, the money should be spent differently (comment how you would spend it!)

0 voters


Korean Community Growth
Applicant: James You
Budget: $10,000 of XRD

Korea has long been a hotbed for crypto innovation, and Radix DLT has been underrepresented for too long. This changes now, with the assistance of Radix Ambassador and Korean local, James You. James has put together a detailed plan to introduce Radix to Korean crypto enthusiasts through a series of local influencers, promotions, and translations of Radix content, with the aim to grow awareness and kick-start a local community.

Radix in Augmented Reality
Applicant:
Afterwave
Budget: $10,000 in XRD

Explaining Crypto infrastructure is hard. Where do you even begin?. There is a large amount of prerequisite knowledge that is needed really ‘get it’. An ELI5 version is often impossible, but what if you could easily visualize it? What if you could call it up from a QR code in your wallet, website, or the wall of a nightclub bathroom?
Afterwave pitched the idea of an Augmented Reality representation of the Radix technology stack. Afterwave has identified he will create a 3D model representing Radix, showing shard space, and layers of abstraction including Radix Engine, Components being atomically composed, Scrypto turning into DApps, and eventually a clear picture of the whole Radix Ecosystem. This will be a valuable tool to use at events, in debates, and as an interesting way to drive a deeper understanding of what Radix is trying to achieve.

Indian University Takeover
Applicant: iMaaD1007
Budget: $9000 in XRD

India is a crypto powerhouse, with scores of developers waiting on the sidelines to get into DeFi. The community events our Ambassadors have run in India have been tremendously successful. So when Imaad pitched the idea of a series of educational events in universities, we were excited to see what he would put together. Imaad will attend and sponsor a variety of events where he will introduce students to Radix, Scrypto, and Decentralized Finance. The adoption of Scrypto in India is showing huge potential and warrants investment.

Inter Crypto Chess Cup
Applicant: Ezra Kirk
Budget: $5000 of XRD

Chess and Crypto have a strong carryover, as shown in the previous Radix chess tournaments arranged by Radix chess master in resident Ezra. To take it up a level, Ezra has proposed a competition to see which protocol in the crypto space has the best chess players. He will invite supporters from a range of protocols to sign up and represent their team. They will battle it out to see who comes out on top!
Radix vs Cardano? Cardano vs Near? Near vs Solana? Who will come out on top?
This can be a great way to grow awareness of Radix; the last Open Arena Chess competition had over 4000 people register. Can we make it 10k this time?

Radix Wiki
Applicant: Libertant
Budget: $5000 of XRD

RADIX.wiki is intended to be a knowledge base and community hub for the Radix ecosystem. Over the longer term, Libertant has the vision to achieve a critical mass of contributions similar to Wikipedia, and develop a valuable repository of information to assist people entering the Radix ecosystem or discovering DeFi. This will be a community-owned resource that will be invested in for the long term. If you would like to contribute, reach out.

RadixPedia
Applicant: James Yeoh
Budget: $600 of XRD

James is a talented writer and a passionate Radix supporter. He will write SEO-optimized articles answering questions that potential followers may ask via Google. James will also write a companion guide for people who want to learn Scrypto and Rust. The blog should provide more Radix-related articles on the internet, and expand its presence.

Bangalore Taxi Takeover
Applicant: Tahamd07
Budget: $5000 of XRD

Bangalore has a thriving crypto economy and a sizable population of taxis transporting thousands of people a day. Tahamd07 has applied for funding to place Radix advertisements in 100+ taxis, with a curiosity-inducing message designed to draw people into the Radix community. Alongside some small airdrops, this idea has a chance to reach millions. Perhaps he could use the Augmented Reality QR code produced by Afterwave? Marketing composability at its finest!

Radix International Community Promotions
Applicant: Radix Community Council
Budget: $3000 of XRD

The Radix Community Council will be carrying out giveaways and promotions for international communities. The funds will be used to support and uplift Radvocates from around the globe, and incentivize participation in fledgling groups.

Radix Community Gleam Promotions
Applicant: Radix Community Council
Budget: $6000 of XRD

The Radix Community Council has been organizing Gleam giveaways for more than a year now. Gleam helps us to generate a buzz and increase Radix’s social activity. The Radix Community Council has generated thousands of new followers and a huge number of retweets which take Radix and Radix related accounts’ engagement to another level. For our community members, this is a great way to support the project and get rewarded for it!

#RadFi2022 Promotion
Applicant: Radix Community Council
Budget: $5000 of XRD

On December 8th RDX Works will be presenting our vision for the future of DeFi. This is a large event that will lay the foundation for a radically different financial future. This will be the first taste of Radix DLT that a new generation of Radvocates will get, and having the Radix Community Council provide tactical marketing support in this mission will be invaluable.